Web Content and Search Engine Optmisation, not the same thing | SEMI
This is a must read for all Small Business owners wanting to revamp their web site. I have been preaching this for the past few years.
Just because you have great flashy content does not mean everyone will find it. I would venture to guess that 70% of a traditional small business’ web traffic is put there by the business owner; telling customers about it. In today’s market that just plain unexceptionable.
The linked article talks about the differences between content and SEO. Wonderful read!
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