Friday – words to profit by

7. “If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s advertising.”

There’s nothing more heartbreaking for a new blogger when you see your content being scraped onto another blog or your intellectual property being used by others without credit.

I still get upset by this from time to time, however there’s one thing that I’ve noticed despite hundreds of sites each day republishing my work without permission and/or credit. Nobody actually seems to read those blogs.

The key to successful blogging is unique and useful information. People who simply regurgitate what you write, or even repost it word for word, either eventually give up (because nobody reads it) or get caught out (and stop in disgrace).

While there are times when I’ve chased down others who blatantly steal my stuff without credit (there is a line) I find it much more beneficial to spend my time creating more great content than policing how people use what I’ve already produced.

Focus the bulk of your time upon producing and being the best you can be. This will have more positive impact upon your business than the negative tasks of stopping spammers and thieves stealing your old ideas.

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