Corporate Branding

 

Corporate branding represents a level of quality that consumers have come to expect from the company. They will expect every product with the same brand name to have the same level of quality that they are familiar with. The company can increase sales by comparing one of their more popular products with a similar product by another company, showing sales figures to back up their promise. The value of the brand is determined by the profits the products have made. If profits are high, then the manufacturer is able to charge more for their product.

 

 

 

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