The Six Things Your Logo Should Have

Your logo uses the literal use of the name of the product or company. The logo must be clearly read stating the name. You’ve probably noticed Microsoft and Coke both have literal names as their logo. Most large companies do. There are some abstract logos that are identified worldwide, however, such as Apple or the Mercedes Benz star. But these firms have huge brand recognition.Abstract shapes do not communicate anything about your company to the market. How many abstract logo shapes do you remember? And do you or anyone else have 10...

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